The Culting of Brands – by Douglas Atkin. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way. That was six years ago, and those insights were published in a book: The Culting of Brands: turn your customers into true believers. Since then.

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He interviewed countless cult members to find out what makes them tick. Inspired by Your Browsing History. An interesting connection between cults and corporate brands. Despite a little overkill on the whole “cult” metaphor, a good read for anyone looking to help their organization thrive in an increasingly skeptical marketplace.

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The Culting of Brands: Turn Your Customers Into True Believers

Dec 29, Mohammad rated it liked it. Trivia About Bransd Culting of Br Mar 31, Kat Lynch rated it really liked it Shelves: Table Of Contents Introduction 1. I was left with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smartly”and you’ll succeed.


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The Best Books of Aug 26, Bruno Rio rated it liked it. Amazing book on branding, marketing, positioning. Del rated it really liked it Apr 11, A very interesting book! Just a moment while we sign you in to your Goodreads account. Why People Join 2. Cris rated bradns really liked it Jan 24, Yes Its now time to learn the nature of Cult. They attract people who see themselves as different from the masses in some fundamental way. Be the first to ask a question about The Culting of Brands.

Nov 19, Jackie rated it really liked it Shelves: Books of the Week. Very entertaining and easy read.

THE CULTING OF BRANDS: When Customers Become True Believers

Goodreads helps you keep track of books you want to read. Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques. Read it years ago and I still refer to it today.

Feb 06, Nedjoyce rated it really liked it. At first glance, companies like Apple and Nike have if in common with organizations like the Hell’s Angels and the Unification Church. While little argument can be raised against Atkin’s proposition that “few stronger emotions exist than the need to belong and make meaning,” more conservative readers may balk at his notion that the decreasing brznds of our culture’s traditional institutions is an opportunity to exploit those emotional drives for profit.


The Culting of Brands by Douglas Atkin | : Books

Apr 19, Christian rated it did not like it. To him, cults are little more than well-defined affinity groups engaging in a few activities outsiders find unusual because they believe something different. Jul 30, Alfredo Lie rated it it was amazing.

Jkrahe rated it it was ok Feb 25, An intriguing way to think about cult brands; things like Apple make more sense viewed through this lense. Open Preview See a Problem? Paperbackpages.

Atkin then takes this broad definition and applies it to the commercial realm, making a reasonable case that Harley riders and Apple users, among others, follow similar behavioral patterns. Dec cultlng, Lisa Febriyanti rated it liked it.

The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty. They attract people who see themselves as different from the masses in some fundamental way. Once a brand achieves cult status, it becomes almost impossible for a competitor to bramds it.